Beside the huge acceptance & applause Teddy Afro’s ” Ethiopia ” album achieved, it could also trigger a renewed sale of the legendary novel “Fikir Eske Mekabir”, disclosed Fortune newspaper on its May 14, Sunday issue front page article entitled “Teddy Afro Online, Offline”,
The publisher of the book Mega Pkrinting Enterprise, supplied 10,000 copies of the book first published in 1964 to the market, following the release of the album which industry sources said hit a record high half a million copies. Mega Printing distributed the books through its 32 outlets after the title of one of Teddy’s songs, ” Mar Eske Tuaf”, had leaked before the release of the album two weeks ago, leading retail price of the book to jump by 10 Br, from its original 91 Birr.
Authored by the acclaimed novelist Haddis Alemayehu, the novel remains highly popular among successive generations of Ethiopians. It is also a subject of studies by literary students for decades. One of such students is Mola Feleke who has taken interest in the book for his graduate studies thesis at Addis Ababa University in 2008.
Mola writes: The novel “presents a panoramic picture of traditional society with a prophetic vision of change and a defiant voice that speaks out against feudal despotism exploitation and ignorance.
In the song entitled “Mar Eske Tuaf” included in his new album “Ethiopia”, Teddy Afro played a powerful lyrics highlighting one of the main characters of the novel, Bezabih in the seven minute song.
The music promoted many Ethiopians to rush to buy the book, flocking to book vendors across the city.